Define the purpose and main objective of your website.

Ever been on a website trying to do something that you were supposed to be able to do and couldn't? That's not a great website then. It doesn't matter how good it looks, how much effort went into the color scheme, or how slick the code is that makes the little rollover buttons, if I can't find what I'm looking for, then it's not a great website, it's a bad website. Functionality is more important than looks. People will not stay on a website that is hard to use. They will not return to a web site that does not work like it should.

Your website can be functional and look good, all it takes is planning and possibly less work than you would have put forth on a more complex, overly done design.Have you ever been driving down a back country road and have a deer run out in front of you? The deer just stands there staring at your headlights and he or she doesn't know which way go. Don't do this to your website visitors.Don't present them with tons of choices and flashing lights, buzzers, and whistles when they land on your home page.Your visitors may never make the choices that you want or that you assume they will. Keep each page focused and simple. Don't make someone work to purchase something from you, it should be easy for them.

If your website is supposed to sell something, then focus on selling. If it's an information site, then focus on providing information. If you want both, then maybe you should create two websites and link between them where necessary. Your goal should be clean, simple, and functional website pages that deliver to the end user the content or service that the website was intended to provide.

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